At Testarossa Marketing, we believe every business has the potential to achieve extraordinary growth. With decades of experience in B2B SaaS, hospitality, financial services, luxury retail, and real estate, we create innovative, data-driven strategies that unlock opportunities and deliver measurable results.
As your trusted partner, we work as an extension of your team—providing interim CMO services, strategic insights, and expertly crafted campaigns to help your business thrive. Whether you’re looking to launch a product, optimize your marketing efforts, or prepare for acquisition, Testarossa Marketing is here to help you succeed.
Founder and CEO
Corey McCarthy is a dynamic marketing leader with over two decades of experience driving growth for startups, scaleups, and global brands. Her expertise spans brand strategy, demand generation, and go-to-market execution, with a proven track record of building high-performing teams and delivering measurable business outcomes.
Corey has held executive marketing roles across B2B SaaS, hospitality, and luxury industries, leading efforts that have tripled ARR, secured acquisitions, and launched category-defining products. Known for her creative vision and data-driven approach, she excels at aligning cross-functional teams to achieve ambitious growth goals.
Corey is passionate about crafting compelling brand narratives, leveraging technology to optimize performance, and creating meaningful connections through experiential and scaleable marketing strategies. She combines strategic insight with hands-on execution to deliver results that drive revenue, enhance market positioning, and build lasting customer loyalty.
Vice President
Terisa Whitted is a senior marketing strategist that excels in translating complicated projects into well defined and executed business goals. Her USC education inspired a television and film production career including national hit TV shows like "Color Splash" on HGTV with Design Star winner David Bromstad, "Curb Appeal" on HGTV, as well as many others. Affectionately referred to as "She Who Will Not Be Denied", Terisa's experience in the fast paced world of executive production, project management, celebrity and talent management, resource budgeting & planning, and vendor & agency management gives her an extra edge in a corporate environment. Over the course of her career, Whitted has cultivated strategic partnerships with Lucas Films, Costco, Home Depot, Pottery Barn, Target, West Elm, Z Gallerie, and others. Before going into film and tv production, Terisa earned her stripes in Silicon Valley as a software sales manager.
Freelance Writer
Ed Watkins has been covering the hotel industry for more than 40 years. He was editor of Lodging Hospitality, a Penton Media publication, from 1980 to 2012. He then joined Hotel News Now as an editor at large, until his retirement at the end of 2014.
Ed is still a contributor to Hotel News Now and other publications. He is a member of the advisory boards for the hotel schools at Michigan State and Penn State and is often asked to speak to industry groups or moderate sessions at travel industry events.
Ed is a graduate of the E.W. Scripps School of Journalism at Ohio University.
Creative Director
Jeffrey L. Greene, received his bachelor of fine arts degree from the Cleveland Institute of Art, majoring in graphic design.
Former creative director of the trade publication Lodging Hospitality, Greene has used his talents to create media promotions including print, digital, photography, video and trade show production. He specializes in complete brand packaging, from concept to execution, and has achieved product recognition unparalleled in the advertising industry.
Luxury & Consumer Copy Writer
Carlo Wolff is a prolific journalist who writes for publications including the Pittsburgh Post-Gazette, Boston Globe, the Chicago Sun-Times and the Cleveland Plain Dealer, and the Cleveland Jewish News. Wolff specializes in luxury goods, hospitality, music criticism, book reviews and feature articles about popular culture, travel, and business. He also has contributed to the website of the Rock and Roll Hall of Fame and Museum in Cleveland.
From February 1990 to August 2008, Wolff worked for Lodging Hospitality, a Penton Media trade publication targeting the hotel industry. During his last eight years with LH, he was features editor.
Wolff has been involved in three books, including The Encyclopedia of Record Producers, a 1999 Billboard publication instigated by Eric Olsen, founder of www.blogcritics.com, a critical portal to which Wolff occasionally contributes. Wolff's book, Cleveland Rock and Roll Memories, was published in November 2006 by Gray and Company, Publishers.