Scaling Postal's Growth with Strategic Marketing Leadership
Postal, a leading offline marketing engagement platform, needed to amplify its market presence and validate product-market fit ahead of a Series B funding round. Tasked with launching a virtual event platform, the company needed rapid, high-impact strategies to drive demand, build awareness, and engage its target audience.
Brought in as Interim Head of Marketing, I created a “Trojan Horse” product launch that not only exceeded revenue and adoption goals but also positioned Postal as a leading name in offline and virtual marketing solutions.
CHALLENGES
Demand Generation for a New Product: Postal needed to generate immediate traction for its virtual event platform in a competitive environment.
Building Market Awareness: With limited time, Postal required a strategy to differentiate its offering and establish credibility in the space.
Driving Engagement: The virtual event launch needed to resonate with Postal’s ICP, ensuring both adoption and long-term customer retention.
Differentiation: It was early 2021 and this event needed to stand out in a sea of other events.
KEY INITIATIVES
Strategic Product Launch: Designed and executed a virtual event as a product launch using the platform it self, which includes a Second City experience and influencers from their core personas to a Sales vs Marketing comedy roast.
Demand Generation Campaigns: Developed cross-channel marketing campaigns that targeted high-value accounts, generating pipeline growth and accelerating lead conversion.
Viral Content: As a part of our social media strategy leading up to the event, the series of spoof videos from each of our influencers went viral, accelerating our engagement.
Brand Repositioning: Aligned Postal’s brand narrative to emphasize its innovation and ability to support both offline and virtual marketing. Strengthened market positioning through targeted PR, thought leadership, and compelling content strategies.
RESULTS
1000+ Event Registrants: Secured broad interest and participation in the virtual event launch.
60% Increase in Awareness: Influencer-driven campaigns boosted visibility and solidified Postal’s market positioning.
2x Revenue Goals Achieved in 90 Days: Marketing initiatives directly impacted Postal’s bottom line, setting the stage for its funding success.
Influencer Marketing & Awareness: Leveraged 10+ industry influencers to amplify visibility and credibility, increasing platform adoption by 60%.
Positioning: Created co-branded campaigns and messaging that positioned Postal as a trusted solution in the offline engagement space.
Luxury Watch Boutique Launch with a Curated VIP Client Experience
Stephen Silver, a renowned ultra-high-net-worth investment firm and watch boutique, sought to elevate its profile and engage Silicon Valley’s elite watch collectors. Tasked with launching their new store and driving revenue, I executed a highly targeted, ABM-inspired VIP event that seamlessly combined exclusivity, brand partnerships, and experiential marketing to captivate the audience and strengthen client relationships.
CHALLENGES
Reaching Ultra High-Net-Worth (UHNW) Audiences: Engaging a niche and highly discerning clientele required an exclusive, one-of-a-kind experience.
Establishing Authority: Positioning Stephen Silver as the premier destination for luxury watches in Silicon Valley.
Driving Revenue: Leveraging client engagement strategies to directly impact store launch success and sales.
RESULTS
Elevated Brand Authority: Positioned Stephen Silver as the go-to destination for luxury watches in Silicon Valley through strategic partnerships and high-impact experiences.
Significant Revenue Impact: Directly contributed to the boutique’s successful launch, generating $18M in the first year.
Strengthened Client Relationships: Fostered deeper connections with UHNW collectors, enhancing long-term loyalty and repeat business.
KEY INITIATIVES
VIP Event Design & Execution:
Organized an exclusive, curated panel discussion featuring Ariel Adams, the most influential watch blogger, alongside watchmakers from Audemars Piguet, Gruebel Forsey, MB&F, Laurent Ferrier, and Hermes—all represented in the boutique’s collection.
Delivered a highly engaging format that connected collectors with creators, deepening appreciation for the craft and exclusivity of these luxury timepieces.
Strategic Partnerships:
Built partnerships with Ferrari and McLaren, incorporating their iconic cars into the experience to resonate with the audience’s lifestyle and interests.
Collaborated with Rosewood Hotel to enhance the event’s ambiance and exclusivity, cementing Stephen Silver’s luxury positioning.
ABM-Style Client Targeting:
Identified and personally invited Silicon Valley’s top UHNW watch collectors, creating an intimate and highly personalized experience.
Combined data-driven insights with personal outreach to ensure the right audience was engaged.
Integrated Client Engagement Strategies:
Curated a series of additional experiential marketing initiatives, such as private viewings, bespoke dinners, and exclusive product launches, to keep clients engaged beyond the event.
“We initially hired Testarossa Marketing to consult on our brand strategy and develop our global marketing strategy, which evolved into her current roll as our Chief Marketing Officer. Corey’s professionalism, leadership abilities and pragmatic approach to marketing had an immediate impact on our entire organization. She is an invaluable asset to any organization and is truly pleasure to work with.”
“Corey provided unique thought leadership whilst we worked on the Stephen Silver account together. Her guidance and strategic path enabled us to create outstanding work which defined the brand and spoke directly to the consumer. Corey managed the new branding rollout effortlessly and was an amazing liaison between all teams involved. She was incredibly respectful of the Gluttony team and inspired our creative ideas whilst managing client expectations.”
TESTIMONIALS
Greg Morris, Owner, Premier Capital Associates, LLC
“Testarossa Marketing has played an integral part in growing our business. They are fast, responsive and customer oriented. Their market knowledge and connections have assisted us in sending the most effective message to our target audience and we would recommend them to any of our clients.”
Lindy Markarian, Manager, Special Markets, Fox Cable Networks
“Corey is one of the most professional, articulate, and inventive individuals I’ve had the pleasure of working with. Corey is not only a valuable resource of information, she is a master at creating compelling, brand-appropriate programs for her clients. Corey’s extensive knowledge and passion for her work present boundless possibilities in what I’m confident will continue to be a highly successful career.”
David Goldstone, Vice President Sales & Hotel Relations, LodgeNet Interactive
“Corey also gets the "total picture" and understands and researches an issue before responding. She is fast, smart and I would have no reservation at all in recommending her.”
Petra Michael, Owner, SkyBlue
“Corey’s knowledge of the hospitality market is massive. She is able to use her hospitality expertise and creativity to develop innovative marketing strategies that met my business goals and ultimately helped grow my business. Her professional and consultative approach ensures that her clients have the tools they need to make intelligent and informed decisions. Corey embraces her work and will not rest until she finds the perfect solution for her clients and her business. She is a sharp, reliable, and diligent project manager that makes sure things get done right. Corey is someone you want on your team, someone I rely on, and recommend.”
Randal Barrick, Partner, InTouch Digital Systems
“Corey McCarthy is a professional who understands the importance of keeping in front of clients, both virtually and/or face to face. Corey thrives in providing not only the critical, but also the correct economic data associated with quick moving industry trends and she does this effortlessly. Corey works well with all levels of customers management structure and has excellent oral and written communication skills. She constantly manages large and complicated tasks in conjunction with achieving her sales goals. She is a pleasure to work with as a customer and/or a colleague.”
Ray Burger, President, Pineapple Hospitality
“Corey is an outstanding provider of marketing advice for anyone associated with the hospitality ndustry. She is a pleasure to work with on all fronts.”
Daniel Beider, Chairman and Managing Senior Director, Paramount Lodging Advisors
“Corey has been tremendous value to our company and it's predecessor not only when we have purchased advertising from her, but as an advisor as well. Corey helped us understand how the objectives we had as a company could be met within any constraints we may have had. She has been instrumental in our participation in Conferences as a sponsor and on Board of Advisors, and I can truly state that she has been involved in some manner creating exponential visibility and respect that we receive from the industry.”
Alan Young, Chief Marketing Officer, Hotel Information Systems
“Corey is a consummate professional! She has always been able to ascertain the needs of her clients and she has been able to deliver upon her promises. She fully understands the impact of advertising on any business and is able to guide you through the buying process in order to receive the best ROI possible. She has a great attitude and is always friendly and helpful. I recommend Corey without hesitation.”